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Technology licensing : corporate strategies for maximizing value

Author: Russell L Parr; Patrick H Sullivan
Publisher: New York : Wiley, ©1996.
Series: Intellectual property series.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"In this valuable book, Russell Parr and Patrick Sullivan, along with a distinguished team of contributing experts, reveal the licensing strategies now being used at DuPont, Xerox, Hewlett-Packard, Dow Chemical, Kodak, and other top multinational corporations. They also provide practical prescriptions for determining where technology licensing belongs on your organizational chart and for establishing a successful  Read more...
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Additional Physical Format: Online version:
Technology licensing.
New York : Wiley, ©1996
(OCoLC)646865083
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Russell L Parr; Patrick H Sullivan
ISBN: 0471130818 9780471130819
OCLC Number: 34194247
Description: xiv, 305 pages : illustrations ; 24 cm.
Contents: 1. Vital Resource of the Future --
Knowledge / Russell L. Parr and Patrick H. Sullivan --
2. Key Terms and Strategic Positioning / Patrick H. Sullivan --
3. Intellectual Property Portfolios in Business Strategy / Patrick H. Sullivan and Joseph J. Daniele --
4. TQM for IPM: Applying the TQM Model to Intellectual Property Management / Edward Kahn --
5. Strategic Objectives Supported By Licensing / Jack A. Nickerson --
6. Establishing an Out-Licensing Activity / Patrick H. Sullivan and Stephen P. Fox --
7. Licensing and Business Strategy in the Chemicals Industry / Peter C. Grindley and Jack A. Nickerson --
8. Central Control of Technology Licensing / Russell L. Parr --
9. Gaps Analysis / Russell L. Parr --
10. Strategy for the Times: Intellectual Property Can Drive Corporate Profitability / James O'Shaughnessy --
11. The Importance of Context in the Derivation of Royalty Rates / Suzanne P. Sullivan. 12. Techniques for Obtaining and Analyzing External License Agreements / Michael J. Merwin and Colleen M. Warner --
13. Advanced Royalty Rate Determination Methods / Russell L. Parr --
14. A Model for Managing Intellectual Capital / Patrick H. Sullivan and Leif Edvinsson --
15. Developing an Intellectual Capital Management Capability at Skandia / Patrick H. Sullivan and Leif Edvinsson --
16. The Future of Intellectual Capital Management / Russell L. Parr and Patrick H. Sullivan --
Appendix. Recent Technology Transfers and Royalty Rates.
Series Title: Intellectual property series.
Responsibility: edited by Russell L. Parr, Patrick H. Sullivan.
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Abstract:

This book explains how and where licensing fits into a corporation's organizational structure and include basics on how to set up and run a licensing department. It shows how to establish policies  Read more...

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