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TEDTalks : Malcolm Gladwell, What We Can Learn from Spaghetti Sauce

Author: Films for the Humanities & Sciences (Firm); Films Media Group.; TED Conferences LLC.
Publisher: New York, N.Y. : Films Media Group, [2012], ©2006.
Edition/Format:   eVideo : Clipart/images/graphics : EnglishView all editions and formats
Database:WorldCat
Summary:
In this TEDTalk, Malcolm Gladwell - prolific best-selling author and a master of uncovering truths hidden in strange data - gets inside the food industry's pursuit of the perfect spaghetti sauce to make a larger argument about the nature of choice and happiness. "Pure Gladwell: cutting through conventional wisdom to define a new way of understanding how something works", says Washingtonian magazine.
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Details

Genre/Form: Educational films
Internet videos
Videorecording
Named Person: Malcolm Gladwell
Material Type: Clipart/images/graphics, Internet resource, Videorecording
Document Type: Internet Resource, Computer File, Visual material
All Authors / Contributors: Films for the Humanities & Sciences (Firm); Films Media Group.; TED Conferences LLC.
OCLC Number: 786191369
Notes: Encoded with permission for digital streaming by Films Media Group on January 28, 2012.
Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Target Audience: 6 and up.
Description: 1 streaming video file (17 min.) : sd., col., digital file.
Details: System requirements: FOD playback platform.
Contents: Malcolm Gladwell Introduces the Work of Howard Moskowitz (1:59) --
Results of Pepsi Testing (2:10) --
Prego Spaghetti Sauce (2:49) --
How the American People Feel About Spaghetti Sauce (1:28) --
"People don't know what they want." (2:29) --
Democratizing the Way We Think About Taste (2:08) --
Confronting the Notion of the Platonic Dish (2:48) --
Embracing Diversity (1:18) --
Credits: TEDTalks: Malcolm Gladwell - What We Can Learn from Spaghetti Sauce (0:06)
Other Titles: Malcolm Gladwell, What We Can Learn from Spaghetti Sauce
TED Talks
What We Can Learn from Spaghetti Sauce
TED Conference.
Responsibility: TED Conferences LLC.

Abstract:

In this TEDTalk, Malcolm Gladwell - prolific best-selling author and a master of uncovering truths hidden in strange data - gets inside the food industry's pursuit of the perfect spaghetti sauce to make a larger argument about the nature of choice and happiness. "Pure Gladwell: cutting through conventional wisdom to define a new way of understanding how something works", says Washingtonian magazine.

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