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TEDTalks : Morgan Spurlock - The Greatest TEDTalk Ever Sold

Author: Morgan Spurlock; Films for the Humanities & Sciences (Firm); Films Media Group.; TED Conferences LLC.
Publisher: New York, N.Y. : Films Media Group, [2012], ©2011.
Series: Films on demand.
Edition/Format:   eVideo : Clipart/images/graphics : EnglishView all editions and formats
Summary:
Famed for his documentary Supersize Me, an unflinching look at the impact of fast food, filmmaker Morgan Spurlock tells real-world stories that are personal, political, and, above all, deeply empathetic. With humor and persistence, he has plunged into the hidden but influential world of brand marketing on a quest to make a completely sponsored film about sponsorship. And yes, onstage naming rights for this TEDTalk  Read more...
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Details

Genre/Form: Videorecording
Educational films
Internet videos
Additional Physical Format: Originally produced:
TED Conferences LLC, 2011
Named Person: Morgan Spurlock; Morgan Spurlock
Material Type: Clipart/images/graphics, Internet resource, Videorecording
Document Type: Internet Resource, Computer File, Visual material
All Authors / Contributors: Morgan Spurlock; Films for the Humanities & Sciences (Firm); Films Media Group.; TED Conferences LLC.
OCLC Number: 783243730
Notes: Encoded with permission for digital streaming by Films Media Group on January 28, 2012.
Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Title from distributor's description.
Target Audience: 6 and up.
Description: 1 streaming video file (19 min.) : sound, color, digital file
Details: Mode of access: Internet.; System requirements: FOD playback platform.
Contents: World of Branding & Sponsorship (2:08) --
Selling "The Greatest Movie Ever Sold" (2:40) --
Fear of Transparency (2:45) --
Ban Deodorant (2:49) --
"What is Your Brand?" (1:22) --
Discovering Spurlock's Brand Personality (2:15) --
Relinquishing Control (2:44) --
"Embrace Transparency" (2:09) --
Credits: TEDTalks: Morgan Spurlock --
The Greatest TEDTalk Ever Sold (0:06).
Series Title: Films on demand.
Other Titles: Greatest TEDTalk Ever Sold
TED Conference.
Responsibility: TED Conferences LLC.

Abstract:

Famed for his documentary Supersize Me, an unflinching look at the impact of fast food, filmmaker Morgan Spurlock tells real-world stories that are personal, political, and, above all, deeply empathetic. With humor and persistence, he has plunged into the hidden but influential world of brand marketing on a quest to make a completely sponsored film about sponsorship. And yes, onstage naming rights for this TEDTalk were sponsored, too. By whom and for how much? Spurlock will be happy to explain.

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