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Telecommunications management : industry structures and planning strategies

Author: Richard A Gershon
Publisher: Mahwah, N.J. : Lawrence Erlbaum Associates, ©2001.
Series: Telecommunications (Mahwah, N.J.)
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Richard A Gershon
ISBN: 0805830022 9780805830026
OCLC Number: 44613163
Description: xi, 368 pages : illustrations ; 24 cm.
Contents: pt. I. The Telecommunications Industry Structure. 1. Telecommunications Economics I: Principles of Market Structure, Conduct, Pricing, and Growth. 2. Broadcast Management. 3. Cable Television Management. 4. Telecommunications Economics II: Principles of Public Utilities, Common Carrier Services, and Information Carriage. 5. Telephone Management. 6. The Internet / Joseph M. Kayany. 7. Transnational Media and Telecommunications --
pt. II. Management and Planning Strategies. 8. Telecommunications Management. 9. Telecommunications and Leadership / Rod Rightmire. 10. Telecommunications and Financial Management / Ron Rizzuto and Mike Wirth. 11. Telecommunications Marketing / Sylvia M. Chan-Olmsted and Richard A. Gershon.
Series Title: Telecommunications (Mahwah, N.J.)
Responsibility: Richard A. Gershon.
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