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Television advertising in Canadian elections : the attack mode 1993

Author: W I Romanow
Publisher: Waterloo, Ont. : Wilfrid Laurier University Press, ©1999.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
"Can the strategy of negative political advertising developed in the United States succeed in Canada, or does this kind of advertising do more harm than good?" "While focusing on the use of "attack" ads, Television Advertising in Canadian Elections provides a historical overview of the growth of negative advertising. It includes a discussion of advertisers' intentions and strategies, an analysis of the ads played on  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Television advertising in Canadian elections.
Waterloo, Ont. : Wilfrid Laurier University Press, ©1999
(OCoLC)41026762
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: W I Romanow
ISBN: 0889203237 9780889203235 9780889206298 0889206295
OCLC Number: 180704477
Reproduction Notes: Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2010. MiAaHDL
Description: 1 online resource (ix, 252 pages) : illustrations
Details: Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Contents: The theory and use of political advertising / Stanley B. Cunningham --
The 1993 Canadian Federal Election: background and party advertising strategies / Andre ́Gosselin and Walter C. Soderlund --
Contextual analysis of political advertising: the attack mode on English-language TV / Walter I. Romanow --
Political ads on Quebec TV during the 1993 federal election / Michel de Repentigny --
The role of images in Quebec political advertising / Estelle Lebel --
Quantitative assessment of advertising effects: survey data / Walter C. Soderlund, Kai Hildebrandt, Stuart H. Surlin, and Andre ́Gosselin --
Exploring the impact of negative political ads through the use of participatory action research / R.F. Carney and Alexander Gill --
Cognitive responses to political advertising on Quebec TV in the 1993 election --
The ethics of political advertising / Stanley B. Cunningham --
Conclusions / Walter I. Ramonow and Walter C. Soderlund.
Responsibility: Walter I. Romanow [and others], editors.
More information:

Abstract:

An investigation of negative political advertising in Canada, providing an historical overview of its growth, discussion of advertisers' intentions and strategies, analysis of the ads played on both  Read more...

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[T]his volume makes an important contribution, both in terms of theory and practice, to understanding the permanent part that TV plays in modern elections.''--James Gillies

 
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