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Television and its viewers : cultivation research and theory

Author: James Shanahan; Michael Morgan
Publisher: Cambridge ; New York, NY : Cambridge University Press, 1999.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
"Television and its Viewers reviews "cultivation" research, which investigates the relationship between exposure to television and beliefs about the world. James Shanahan and Michael Morgan, both distinguished researchers in this field, scrutinize cultivation through detailed theoretical and historical explication, critical assessments of methodology, and a comprehensive "meta-analysis" of twenty years of empirical  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Shanahan, James.
Television and its viewers.
Cambridge ; New York, NY : Cambridge University Press, 1999
(DLC) 98048327
(OCoLC)40251613
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: James Shanahan; Michael Morgan
ISBN: 0511010907 9780511010903 0521582962 9780521582964 0521587557 9780521587556
OCLC Number: 51028840
Description: 1 online resource (xiii, 267 pages)
Contents: Foreword / George Gerbner --
Origins --
Methods of Cultivation: Assumptions and Rationale --
Methods of Cultivation and Early Empirical Work --
Criticisms --
Advancements in Cultivation Research --
The Bigger Picture --
Mediation, Mainstreaming, and Social Change --
How does Cultivation "Work," Anyway? --
Cultivation and the New Media --
Test Pattern.
Responsibility: James Shanahan and Michael Morgan.
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Abstract:

This book investigates the relationship between exposure to television and beliefs about the world.  Read more...

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