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Television and new media : must-click TV

Author: Jennifer Gillan
Publisher: New York : Routledge, 2011.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

Introduces students to the ways that the media technologies have transformed contemporary television production, distribution, and reception practices. Drawing upon the examples including "Lost",  Read more...

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Document Type: Book
All Authors / Contributors: Jennifer Gillan
ISBN: 9780415802376 0415802377 9780415802383 0415802385
OCLC Number: 368025074
Description: 313 pages ; 24 cm
Contents: Introduction : it's network tv --
Fan tracking, targeting, and interaction from the web to the WB --
Timeshifting, circumvention, and flow on Fox --
Placeshifting, schedule-shifting, and the long-arc serial on ABC --
Branding, synergy, and product integration on NBC --
Conclusion.
Responsibility: Jennifer Gillan.
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Television and New Media is a compelling examination of how new media mindsets have influenced network decision-making about everything from website design to the scheduling of programs. Showing a Read more...

 
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