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The television will be revolutionized

Autore: Amanda D Lotz
Editore: New York : New York University Press, ©2007.
Edizione/Formato:   eBook : Document : EnglishVedi tutte le edizioni e i formati
Banca dati:WorldCat
Sommario:

Takes us behind the screen to explore what is changing in television, why its changing, and why these changes matter

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Genere/forma: Electronic books
Informazioni aggiuntive sul formato: Print version:
Lotz, Amanda D., 1974-
Television will be revolutionized.
New York : New York University Press, c2007
(DLC) 2007023407
(OCoLC)141188037
Tipo materiale: Document, Risorsa internet
Tipo documento: Internet Resource, Computer File
Tutti gli autori / Collaboratori: Amanda D Lotz
ISBN: 9780814752326 0814752322 9780814752197 0814752195 9780814752203 0814752209
Numero OCLC: 194326572
Descrizione: 1 online resource (xii, 321 p.)
Contenuti: Understanding television at the beginning of the post-network era --
Television outside the box : the technological revolution of television --
Making television : changes in the practices of creating television --
Revolutionizing distribution : breaking open the network bottleneck --
Advertising after the network era : the new economics of television --
Recounting the audience : integrating new measurement techniques and technologies --
Television storytelling possibilities at the beginning of the post-network era : five cases.
Responsabilità: Amanda D. Lotz.

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"American television is undergoing profound transitions in the digital age, transforming both the television industry and our viewing experiences. Lotz has written the definitive guidebook to the Per saperne di più…

 
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