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The television will be revolutionized

Autor: Amanda D Lotz
Editora: New York : New York University Press, ©2007.
Edição/Formato   e-book : Documento : InglêsVer todas as edições e formatos
Base de Dados:WorldCat
Resumo:

Takes us behind the screen to explore what is changing in television, why its changing, and why these changes matter

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Detalhes

Gênero/Forma: Electronic books
Formato Físico Adicional: Print version:
Lotz, Amanda D., 1974-
Television will be revolutionized.
New York : New York University Press, c2007
(DLC) 2007023407
(OCoLC)141188037
Tipo de Material: Documento, Recurso Internet
Tipo de Documento: Recurso Internet, Arquivo de Computador
Todos os Autores / Contribuintes: Amanda D Lotz
ISBN: 9780814752326 0814752322 9780814752197 0814752195 9780814752203 0814752209
Número OCLC: 194326572
Descrição: 1 online resource (xii, 321 p.)
Conteúdos: Understanding television at the beginning of the post-network era --
Television outside the box : the technological revolution of television --
Making television : changes in the practices of creating television --
Revolutionizing distribution : breaking open the network bottleneck --
Advertising after the network era : the new economics of television --
Recounting the audience : integrating new measurement techniques and technologies --
Television storytelling possibilities at the beginning of the post-network era : five cases.
Responsabilidade: Amanda D. Lotz.

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"American television is undergoing profound transitions in the digital age, transforming both the television industry and our viewing experiences. Lotz has written the definitive guidebook to the Ler mais...

 
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