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The television will be revolutionized

作者: Amanda D Lotz
出版商: New York : New York University Press, ©2007.
版本/格式:   電子書 : 文獻 : 英語所有版本和格式的總覽
資料庫:WorldCat
提要:

Takes us behind the screen to explore what is changing in television, why its changing, and why these changes matter

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類型/形式: Electronic books
其他的實體格式: Print version:
Lotz, Amanda D., 1974-
Television will be revolutionized.
New York : New York University Press, c2007
(DLC) 2007023407
(OCoLC)141188037
資料類型: 文獻, 網際網路資源
文件類型: 網路資源, 電腦資料
所有的作者/貢獻者: Amanda D Lotz
ISBN: 9780814752326 0814752322 9780814752197 0814752195 9780814752203 0814752209
OCLC系統控制編碼: 194326572
描述: 1 online resource (xii, 321 p.)
内容: Understanding television at the beginning of the post-network era --
Television outside the box : the technological revolution of television --
Making television : changes in the practices of creating television --
Revolutionizing distribution : breaking open the network bottleneck --
Advertising after the network era : the new economics of television --
Recounting the audience : integrating new measurement techniques and technologies --
Television storytelling possibilities at the beginning of the post-network era : five cases.
責任: Amanda D. Lotz.

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"American television is undergoing profound transitions in the digital age, transforming both the television industry and our viewing experiences. Lotz has written the definitive guidebook to the 再讀一些...

 
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