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E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/194326572 Title: The television will be revolutionized Author: Amanda D Lotz Publisher: New York : New York University Press, ©2007. ISBN/ISSN: 9780814752326 0814752322 9780814752197 0814752195 9780814752203 0814752209 OCLC:194326572

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The television will be revolutionized

Author:	Amanda D Lotz
Publisher:	New York : New York University Press, ©2007.
Edition/Format:	eBook : Document : EnglishView all editions and formats
Summary:	Takes us behind the screen to explore what is changing in television, why its changing, and why these changes matter
Rating:	(not yet rated) 0 with reviews - Be the first.

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Genre/Form:	Electronic books
Additional Physical Format:	Print version: Lotz, Amanda D., 1974- Television will be revolutionized. New York : New York University Press, c2007 (DLC) 2007023407 (OCoLC)141188037
Material Type:	Document, Internet resource
Document Type:	Internet Resource, Computer File
All Authors / Contributors:	Amanda D Lotz Find more information about:
ISBN:	9780814752326 0814752322 9780814752197 0814752195 9780814752203 0814752209
OCLC Number:	194326572
Description:	1 online resource (xii, 321 p.)
Contents:	Understanding television at the beginning of the post-network era -- Television outside the box : the technological revolution of television -- Making television : changes in the practices of creating television -- Revolutionizing distribution : breaking open the network bottleneck -- Advertising after the network era : the new economics of television -- Recounting the audience : integrating new measurement techniques and technologies -- Television storytelling possibilities at the beginning of the post-network era : five cases.
Responsibility:	Amanda D. Lotz.

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"American television is undergoing profound transitions in the digital age, transforming both the television industry and our viewing experiences. Lotz has written the definitive guidebook to the Read more...

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