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Ten Faces of Innovation : IDEO's Strategies for Beating the Devil's Advocate and Driving CreativityThroughout Your Organization.

Author: Tom Kelley; Jonathan Littman
Publisher: New York : Random House US, 2006.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
The author of the bestselling The Art of Innovation reveals the strategies IDEO, the world-famous design firm, uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity. The role of the devil's advocate is nearly universal in business today. It allows individuals to step outside themselves and raise questions and concerns that effectively kill new projects and  Read more...
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Details

Genre/Form: Electronic books
Additional Physical Format: Print version:
Kelley, Tom.
Ten Faces of Innovation : IDEO's Strategies for Beating the Devil's Advocate and Driving CreativityThroughout Your Organization.
New York : Random House US, ©2006
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Tom Kelley; Jonathan Littman
ISBN: 9780385512077 0385512074
OCLC Number: 1031966104
Description: 1 online resource (243 pages)

Abstract:

The author of the bestselling The Art of Innovation reveals the strategies IDEO, the world-famous design firm, uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity. The role of the devil's advocate is nearly universal in business today. It allows individuals to step outside themselves and raise questions and concerns that effectively kill new projects and ideas, while claiming no personal responsibility. Nothing is more potent in stifling innovation. Over the years, IDEO has developed ten roles people can play in an organization.

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