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The ten faces of innovation : IDEO's strategies for beating the devil's advocate & driving creativity throughout your organization

Author: Tom Kelley; Jonathan Littman
Publisher: New York : Currency/Doubleday, ©2005.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Reveals the strategies a major design firm uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity. The role of the devil's advocate allows individuals to raise questions and concerns that effectively kill new projects and ideas, while claiming no personal responsibility; nothing is more potent in stifling innovation. Drawing on nearly 20 years of experience,  Read more...
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Tom Kelley; Jonathan Littman
ISBN: 0385512074 9780385512077
OCLC Number: 60644812
Notes: Includes index.
Description: xi, 273 pages : illustrations ; 25 cm
Contents: Introduction : beyond the devil's advocate --
Ch. 1. The anthropologist --
Ch. 2. The experimenter --
Ch. 3. The cross-pollinator --
Ch. 4. The hurdler --
Ch. 5. The collaborator --
Ch. 6. The director --
Ch. 7. The experience architect --
Ch. 8. The set designer --
Ch. 9. The caregiver --
Ch. 10. The storyteller --
Ch. 11. In the mix.
Responsibility: Tom Kelley with Jonathan Littman.
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Abstract:

Reveals the strategies a major design firm uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity. The role of the devil's advocate allows individuals to raise questions and concerns that effectively kill new projects and ideas, while claiming no personal responsibility; nothing is more potent in stifling innovation. Drawing on nearly 20 years of experience, Kelley identifies ten roles people can play in an organization to foster innovation and new ideas while offering an effective counter to naysayers.--From publisher description.

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