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Tested advertising methods

Author: John Caples
Publisher: Englewood Cliff, N.J. : Prentice-Hall, 1980, ©1974.
Edition/Format:   Print book : English : 4th ed., rev. and enlView all editions and formats
Database:WorldCat
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Document Type: Book
All Authors / Contributors: John Caples
ISBN: 0139068910 9780139068911
OCLC Number: 6958810
Notes: "A reward book."
From cover: "Foreword by David Ogilvy."
Includes index.
Description: 318 pages : illustrations ; 21 cm
Responsibility: John Caples.

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