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Testing a conceptual framework for consumer service marketing

Author: John E G Bateson; Marketing Science Institute.
Publisher: Cambridge, Mass. (14 Story St., Cambridge 02138) : Marketing Science Institute, 1978.
Series: Report (Marketing Science Institute), no. 78-112.
Edition/Format:   Print book : EnglishView all editions and formats
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Additional Physical Format: Online version:
Testing a conceptual framework for consumer service marketing.
Cambridge, Mass. (14 Story St., Cambridge 02138) : Marketing Science Institute, 1978
(OCoLC)654153773
Document Type: Book
All Authors / Contributors: John E G Bateson; Marketing Science Institute.
OCLC Number: 4376599
Description: iii, 43 pages : illustrations ; 28 cm.
Series Title: Report (Marketing Science Institute), no. 78-112.
Responsibility: by John E.G. Bateson [and others].

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