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That's marketing : understanding consumer behavior

Author: Freeman Coffey; Shelly Lawler; Kevin Adair; Stage Fright Productions.; Learning Seed Company.
Publisher: Lake Zurich, IL : Learning Seed, ©1999.
Edition/Format:   DVD video : EnglishView all editions and formats
Summary:
Explains marketing concepts and tools, including segmentation, market research, branding, packaging, variable pricing, and positioning.
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Genre/Form: Educational videos
Educational films
Educational
Material Type: Videorecording
Document Type: Visual material
All Authors / Contributors: Freeman Coffey; Shelly Lawler; Kevin Adair; Stage Fright Productions.; Learning Seed Company.
OCLC Number: 64553593
Performer(s): Freeman Coffey, Shelly Lawler, Kevin Adair.
Description: 1 videodisc (23 min.) : sound, color ; 4 3/4 in. + 1 study guide (16 pages ; 22 cm)
Details: DVD.
Other Titles: Understanding consumer behavior
Responsibility: Stage Fright Productions.

Abstract:

Explains marketing concepts and tools, including segmentation, market research, branding, packaging, variable pricing, and positioning.

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Primary Entity

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