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Theodore Levitt's Marketing Myopia
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Theodore Levitt's Marketing Myopia

Author: C Grant
Edition/Format: Article Article : English
Publication:JOURNAL OF BUSINESS ETHICS, 18, no. 4, (1999): 397-405
Database:British Library Serials
Other Databases: ECO
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Document Type: Article
All Authors / Contributors: C Grant
ISSN:0167-4544
BL Shelfmark:4954.686000
Language Note: English
Unique Identifier: 205323524
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