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Theory and research in mass communication : contexts and consequences

Author: David K Perry
Publisher: Mahwah, N.J. : L. Erlbaum Associates, 1996.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Designed for media consumers as well as future practitioners, this text illustrates the actual and potential social consequences of the media, and media theory and research. An emphasis is placed on  Read more...

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Additional Physical Format: Online version:
Perry, David K.
Theory and research in mass communication.
Mahwah, N.J. : L. Erlbaum Associates, 1996
(OCoLC)605485909
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: David K Perry
ISBN: 0805819231 9780805819236 080581924X 9780805819243
OCLC Number: 33104066
Description: ix, 230 pages : illustrations ; 24 cm
Contents: Introduction and the Historical Contexts of Media Theory and Research --
Processes of Theory Construction and Research --
Mass Media Processes and Contexts --
Theories of Media Audiences --
Media Ownership and Theories of Media Content --
The Cognitive Effects of Mass Communication --
Generally Intended Mass Media Effects: Attitude Change and Persuasion --
Communication Campaigns --
Mass Communication, Public Opinion, and Civic Engagement --
Unintended Effects of Mass Communication: The Impact of Media Violence and Sex --
The Philosophical Context.
Other Titles: Theory & research in mass communication
Responsibility: David K. Perry.
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