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Theory and research in mass communication : contexts and consequences

Author: David K Perry
Publisher: Mahwah, N.J. : L. Erlbaum Associates, 1996.
Edition/Format:   Book : EnglishView all editions and formats
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Additional Physical Format: Online version:
Perry, David K.
Theory and research in mass communication.
Mahwah, N.J. : L. Erlbaum Associates, 1996
(OCoLC)605485909
Document Type: Book
All Authors / Contributors: David K Perry
ISBN: 0805819231 9780805819236 080581924X 9780805819243
OCLC Number: 33104066
Description: ix, 230 p. : ill. ; 24 cm.
Contents: Introduction and the Historical Contexts of Media Theory and Research --
Processes of Theory Construction and Research --
Mass Media Processes and Contexts --
Theories of Media Audiences --
Media Ownership and Theories of Media Content --
The Cognitive Effects of Mass Communication --
Generally Intended Mass Media Effects: Attitude Change and Persuasion --
Communication Campaigns --
Mass Communication, Public Opinion, and Civic Engagement --
Unintended Effects of Mass Communication: The Impact of Media Violence and Sex --
The Philosophical Context.
Other Titles: Theory & research in mass communication
Responsibility: David K. Perry.
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