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| Additional Physical Format: | Online version: Perry, David K. Theory and research in mass communication. Mahwah, N.J. : L. Erlbaum Associates, 1996 (OCoLC)605485909 |
|---|---|
| Document Type: | Book |
| All Authors / Contributors: |
David K Perry |
| ISBN: | 0805819231 9780805819236 080581924X 9780805819243 |
| OCLC Number: | 33104066 |
| Description: | ix, 230 p. : ill. ; 24 cm. |
| Contents: | Introduction and the Historical Contexts of Media Theory and Research -- Processes of Theory Construction and Research -- Mass Media Processes and Contexts -- Theories of Media Audiences -- Media Ownership and Theories of Media Content -- The Cognitive Effects of Mass Communication -- Generally Intended Mass Media Effects: Attitude Change and Persuasion -- Communication Campaigns -- Mass Communication, Public Opinion, and Civic Engagement -- Unintended Effects of Mass Communication: The Impact of Media Violence and Sex -- The Philosophical Context. |
| Other Titles: | Theory & research in mass communication |
| Responsibility: | David K. Perry. |
| More information: |
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