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Theory and research in mass communication : contexts and consequences

Author: David K Perry
Publisher: Mahwah, N.J. : Erlbaum, 2002.
Series: LEA's communication series.
Edition/Format:   Book : English : 2nd edView all editions and formats
Database:WorldCat
Summary:

This updated edition presents a civic journalism treatment of the field of mass communication. It focuses on the empirical consequences of the work of journalists and includes additional material  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: David K Perry
ISBN: 0805839372 9780805839371 0805839380 9780805839388
OCLC Number: 46671234
Description: xi, 319 p. : ill. ; 24 cm.
Contents: 1 Introduction and the Historical Contexts of Media Theory and Research 1 --
2 Processes of Theory Construction and Research 32 --
3 Mass Media Processes and Contexts 57 --
4 Theories of Media Audiences 70 --
5 Media Ownership and Theories of Media Content 93 --
6 Cognitive Effects of Mass Communication 114 --
7 Generally Intended Mass Media Effects: Attitude Change and Persuasion 135 --
8 Communication Campaigns 175 --
9 Mass Communication, Public Opinion, and Civic Engagement 188 --
10 Unintended Effects of Mass Communication: The Impact of Media Violence and Sex 220 --
Appendix Philosophical Context 267.
Series Title: LEA's communication series.
Responsibility: David K. Perry.
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