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A theory of genericization on brand name change

Author: Shawn Clankie
Publisher: Lewiston : E. Mellen, ©2002.
Series: Studies in onomastics, v. 6.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Clankie studies how some brand name products make their way into generic usage for a service or action. An example is Xerox as a brand name product, where linguistically the word is now used as a verb for the action -- "I'll xerox this page"--And the word is used as an adjective for the results -- "Do you have xerox copies?" In doing so, he explores the underlying system of naming products, why some product names  Read more...
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Additional Physical Format: Online version:
Clankie, Shawn.
Theory of genericization on brand name change.
Lewiston : E. Mellen, ©2002
(OCoLC)647109779
Document Type: Book
All Authors / Contributors: Shawn Clankie
ISBN: 0773469559 9780773469556 077347725X 9780773477254
OCLC Number: 50271209
Description: vi, 224 pages ; 24 cm.
Contents: pt. I. Foundations --
Ch. 1. Introduction --
Ch. 2. The Development and Study of Brand Names --
Ch. 3. Naming Processes --
pt. II. Theory --
Ch. 4. A Theory of Generic Brand Name Change --
Ch. 5. Application of the Theory of Genericization --
Ch. 6. Analysis and Discussion --
pt. III. Applications and Conclusions --
Ch. 7. Application of the Theory to Japanese --
Ch. 8. Brand Names, Proprietary Law, and Linguistics --
Ch. 9. Conclusions and Areas of Further Study. App. A. Corpus of Generic Brand Names --
App. B. Tokens to Establish Genericization in Corpus.
Series Title: Studies in onomastics, v. 6.
Responsibility: Shawn M. Clankie.

Abstract:

This study centres on linguistic change in brand names, and specifically the process of genericization, where brand names move from specific to generic. It should be of interest to those studying law  Read more...

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