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Think consumer : the enforcement of the trade mark quality guarantee revisited : a legal and economic analysis

Author: Jamil Ammar
Publisher: Newcastle upon Tyne : Cambridge Scholars, ©2011.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

The availability of a wide range of branded products makes the selection of the right type of goods a difficult process. This is particularly true in the case of goods whose characteristics consumers  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Jamil Ammar
ISBN: 1443826863 9781443826860
OCLC Number: 697599858
Description: viii, 224 pages ; 21 cm
Contents: Introduction --
Trade mark protections : back to basics --
The quality function under the doctrine of the trade mark subject-matter --
Quality, the protection of non-origin functions : putting dilution into context --
Rethinking deregulation : the enforcement of the quality function under the Chicago Economic School revisited --
The other side of the coin : the rationale of quality regulation under consumer law : Section 14(2) of the Sale of goods act as an example --
Conclusions.
Other Titles: Enforcement of the trade mark quality guarantee revisited :
Enforcement of the trademark quality guarantee revisited :
Responsibility: by Jamil Ammar.
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