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Thinking allowed

Author: Keith Crosier
Publisher: [Bradford, England] : Emerald, [2007]
Series: Marketing intelligence & planning, v. 25, no. 3.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
The history of this e-book lies in the number and variety of submissions received during 2006 that were not explicitly about the application of marketing intelligence to marketing planning, and not of an altogether orthodox type, but seemed to us to have something to say would interest open-minded marketing academics and thoughtful marketing planners, and might even be directly applicable to their work. As the great  Read more...
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Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Keith Crosier
ISBN: 9781846634536 1846634539
OCLC Number: 182843588
Notes: Title from PDF cover (viewed Dec. 5, 2007).
Description: 1 online resource.
Contents: Cover; CONTENTS; EDITORIAL ADVISORY BOARD; Editorial; Marketing as warfare, revisited; Academia marketing myopia and the cult of the PhD; Physics envy; Can theoretical knowledge and application yield competitive advantage?; The obstacles to marketing thinking; Ethnocentricity in academic marketing journals; What are the essential capabilities of marketers?
Series Title: Marketing intelligence & planning, v. 25, no. 3.
Responsibility: [editor, Keith Crosier].

Abstract:

The history of this e-book lies in the number and variety of submissions received during 2006 that were not explicitly about the application of marketing intelligence to marketing planning, and not of an altogether orthodox type, but seemed to us to have something to say would interest open-minded marketing academics and thoughtful marketing planners, and might even be directly applicable to their work. As the great Ambrose Bierce said, "Speak when you are angry and you will make the best speech you will ever regret". And that is what our seven authors have done: not quite angrily, perhaps, bu.

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