"The organization of letters on a blank page or screen is one of the designer's most basic challenges. What kind of font to use? How big? How should those letters, words, and paragraphs be aligned, spaced, ordered, and shaped? This new text, created by leading design educator and critic Ellen Lupton, provides clear and focused guidance for those learning or brushing up on their typographic skills. Informative essays are followed by practical demonstrations that bring typography to life with direct, engaging commentary. Examples of work by influential practitioners show how to be inventive within a system of typographic form - and how to break the rules."--BOOK JACKET.