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Document Type: | Book |
---|---|
All Authors / Contributors: |
Marc Stickdorn; Markus Edgar Hormess; Adam Lawrence; Jakob Schneider, (Economist) |
ISBN: | 9781491927182 1491927186 |
OCLC Number: | 922913141 |
Description: | xxiii, 541 pages : illustrations (some color) ; 19 x 23 cm |
Contents: | Why service design? -- What is service design? -- Basic service design tools -- The core activities of service design -- Research -- Ideation -- Prototyping -- Implementation -- Service design process and management -- Facilitating workshops -- Making space for service design -- Embedding service design in organizations. |
Responsibility: | edited, collected, written, designed by Marc Stickdorn, Adam Lawrence, Markus Hormess, Jakob Schneider. |
Abstract:
How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers.
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by tomasceron updated 2017-11-17