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This means this, this means that : a user's guide to semiotics

Author: Sean Hall
Publisher: London : L. King Pub., 2007.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:
From the Publisher: Semiotics is the theory of signs. Signs are amazingly diverse: from simple road signs that point to a destination, to smoke that warns us of fire, to the culturally-conditioned symbols buried within art and literature. Our reading of signs is very much a part of everyday life. Yet semiotics is often perceived as a mysterious science. This introductory book decodes the mystery of semiotics  Read more...
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Additional Physical Format: Online version:
Hall, Sean.
This means this, this means that.
London : L. King Pub., 2007
(OCoLC)682168398
Document Type: Book
All Authors / Contributors: Sean Hall
ISBN: 9781856695213 1856695212
OCLC Number: 154688644
Description: 176 p. : ill. (chiefly col.) ; 26 cm.
Contents: Introduction --
Acknowledgments --
1: Signs And Signing --
Signifer and signified --
Sign --
Icon --
Index --
Symbol --
Sender --
Intention --
Message --
Transmission --
Noise --
Receiver --
Destination --
2: Ways Of Meaning --
Simile --
Metaphor --
Metonym --
Synecdoche --
Irony --
Lies --
Impossibility --
Depiction --
Representation --
3: Conceptual Structures --
Truth and falsity --
Sameness and difference --
Wholes and parts --
Subjectivity and objectivity --
Appearance and reality --
Continuity and discontinuity --
Sense and reference --
Meaningful and meaningless --
Problem and solution --
4: Visual Structures --
Viewer and image --
Ideal and real --
Given and new --
Center and margin--
Foreground and background --
Proximity and presence --
Before and after --
Past, present, and future --
Fast and slow --
5: Textual Structures --
Readers and texts --
Words and images --
Functions --
Forms --
Placing --
Prominence --
Voices --
Intertextuality and intratextuality --
Paratext and paralanguage --
6: Matters Of Interpretation --
Concepts and conceptions --
Connotation and denotation --
Langue and parole --
Combinations and substitutions --
Tokens and types --
Rule-following --
Conventions --
Classifications --
Understanding and misunderstanding --
7: Framing Meaning --
Semantic units --
Genres --
Styles --
Stereotypes --
Institutions --
Ideologies --
Discourses --
Myths --
Paradigms --
8: Stories And Storytelling --
Fact and fiction --
Narratives --
Legends --
Characters and personas --
Viewpoints --
Mysteries --
Tensions --
Turning points --
Resolutions --
Conclusion --
Bibliography --
Picture credits.
Responsibility: Sean Hall.

Abstract:

Semiotics is the theory of signs. This introductory book decodes the mystery of semiotics using visual examples instead of abstract theory. Divided into 75 key semiotic concepts, each short section  Read more...

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