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Thoughts on design.

Author: Paul Rand
Publisher: London, Studio Vista; New York, Van Nostrand Reinhold, 1970.
Series: Studio Vista/Van Nostrand Reinhold art paperback.
Edition/Format:   Print book : English : Rev. edView all editions and formats
Summary:
"Paul Rand is one of the world's leading graphic designers He first published his 'Thoughts on design' in 1947, with an introduction by McKnight Kauffer. For this edition he has revised both text and pictures, thus providing students and the general public with a new version of a work that has long been regarded as a classic on its subject. Uncompromising and experienced, the author demonstrates that sound and  Read more...
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Document Type: Book
All Authors / Contributors: Paul Rand
ISBN: 0289798361 9780289798362
OCLC Number: 160818
Description: 95 pages illustrations, facsimiles 21 cm.
Contents: Preface to the third edition --
Preface to the first edition --
The beautiful and the useful --
The designer's problem --
The symbol in advertising --
Versatility of the symbol --
The role of humor --
Imagination and the image --
Reader participation --
Yesterday and today --
Typographic form and expression.
Series Title: Studio Vista/Van Nostrand Reinhold art paperback.

Abstract:

"Paul Rand is one of the world's leading graphic designers He first published his 'Thoughts on design' in 1947, with an introduction by McKnight Kauffer. For this edition he has revised both text and pictures, thus providing students and the general public with a new version of a work that has long been regarded as a classic on its subject. Uncompromising and experienced, the author demonstrates that sound and serious theory is practical. He is aware of the complexity of the designer's function and has no patience with slickness or insincerity, which he regards as dead wood that must first be cleared away. Then 'copy', art, and typography are seen as living entity'-a point that is made abundantly clear in the visual arrangement of this book. His advice is at all times helpful to the student who really wants to practice design seriously as well as to anyone interested in good design."--book jacket.

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