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| Material Type: | Internet resource |
|---|---|
| Document Type: | Book, Internet Resource |
| All Authors / Contributors: |
Matthew Fraser; Soumitra Dutta |
| ISBN: | 9780470740149 0470740140 |
| OCLC Number: | 233939846 |
| Description: | xi, 332 p. : ill. ; 24 cm. |
| Contents: | Introduction: social networking e-ruptions - identity, status, power -- Part I: Identity -- 1 The I's have it: multiple selves in virtual worlds -- 2 The kindness of strangers: the ties that bind -- 3 It's a small world: exit, voice and loyalty -- 4 We Googled you: the privacy paradox -- 5 Virtual reality: Second Life and death -- Part II: Status -- 6 Social capital: monkeysphere to cyberspace -- 7 Me, MySpace and I: the fame game -- 8 Status hierarchies: loveable fools and competent jerks -- 9 Everyone's a critic: ratings and rankings -- 10 Blogs, bosses and brands: reputation management -- Part III: Power -- 11 The anatomy of power: getting things done -- 12 Davids and Goliaths: the revenge of the amateur -- 13 Markets 2.0: why MyMusic calls the tune -- 14 Enterprise 2.0: wiki while you work -- 15 Democracy 2.0: friends in low places -- Conclusion -- Notes -- Index. |
| Responsibility: | Matthew Fraser, Soumitra Dutta. |
| More information: |
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Reviews
Publisher Synopsis
"...looks at the power and impact social networking sites are having in our personal and professional lives." (The Daily Telegraph, November 11th 2008) "...provides a fascinating chronicle of social media to date that is heavily influenced by history and social anthropology." (SocialMediaMarketingUK.com, November 30th 2008) "This is a valuable examination of a very real change in the way we all communicate and share ideas" (CIO, November 2008) "...stuffed with well researched examples...It knits together the past, present and future in a highly readable narrative." (Web2Hero.Blogspot.com, January 4th 2009) "This is a valuable examination of a very real change in the way we all communicate and share ideas" (CIO.co.uk, January 15th 2009) "...a remarkably up-to-date book...clearly organized" (IP Review, January 2009) "...turns social networking on its head, but also reveals that the change that is happening in the virtual world is revolutionary." (Business24-7.ae, February 2009) "...want to know how social networking will become the digital nervous system of corporations, then this is the book to read." (Business XL, February 2009) "...interesting book...most appealing thing about the book is its optimism." (BusinessAndLeadership.com, February 26th 2009) "...the first general appeal book about the e-ruption that is reshaping our lives...explores the powerful forces driving this seismic shift" (Business Edge, February 2009) "...you'll find this book educational and informative." (PersonnelToday.com, May 26th 2009) "They do a good job of explaining the background and what is going on in cyberspace...well-researched, clever" (Supply Management, June 2009) Read more...
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Related Subjects:(7)
- Business enterprises -- Computer networks.
- Online social networks.
- Internet.
- Computer Communication Networks.
- Social Environment.
- Organizational Innovation.
- Entrepreneurship.
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