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Time and media markets
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Time and media markets

Verfasser/in: Alan B Albarran; Angel Arrese
Verlag: Mahwah, N.J. : Lawrence Erlbaum, 2003.
Serien: LEA's communication series.
Ausgabe/Format  Buch : EnglischAlle Ausgaben und Formate anzeigen
Inhaltsangabe:
This edited collection examines time and its relationship to and impact upon media industries, studying how the media industry views time and makes business and economic decisions based on considerations of time. Contributions from an international set of authors analyze time constraints and competition between different media; the quantity and quality of time spent in media consumption, audience and readership time
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Medientyp: Internetquelle
Dokumenttyp: Buch, Internet-Ressource
Alle Autoren: Alan B Albarran; Angel Arrese
ISBN: 080584113X 9780805841138
OCLC-Nummer: 48810334
Beschreibung: xi, 177 p. ; 24 cm.
Inhalt: Time and media markets: an introduction / Alan B. Albarran and Angel Arrese --
Media and representations of time / Jacques Durand --
Time as a niche dimension: competition between the Internet and television / Daniel G. McDonald and John W. Dimmick --
Temporal aspects of media distribution / Robert G. Picard and Mikko Grönlund --
The impact of concentration and convergence on managerial efficiencies of time and cost / Dan Shaver and Mary Alice Shaver --
Time management and CNN strategies (1980-2000) / Mercedes Medina --
Online, time is money: Internet growth and the cost of access in the United Kingdom and Europe / David H. Goff --
Advertising and Internet usage: a perspective from time and media planning / Francisco. Javier Pérez-Latre --
Media markets as time markets: the case of Spain / Alfonso Nieto --
Trading time and money for information in the television advertising market: strategies and consequences / Patricia F. Phalen --
Time and media markets: summary and research agenda / Angel Arrese, Alan B. Albarran.
Serientitel: LEA's communication series.
Verfasserangabe: edited by Alan B. Albarran, Angel Arrese.
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Abstract:

This edited collection examines time and its relationship to and impact upon media industries, studying how the media industry views time and makes business and economic decisions based on  Weiterlesen…

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schema:description"* approaches to time by CNN and its various cache of news channels, in a managerial context;"
schema:description"* the impact of increasing media industry consolidation and convergence on managerial effectiveness;"
schema:description"* temporal aspects of media distribution for the media industries, and how time affects their activities;"
schema:description"This edited collection examines time and its relationship to and impact upon media industries, studying how the media industry views time and makes business and economic decisions based on considerations of time. Contributions from an international set of authors analyze time constraints and competition between different media; the quantity and quality of time spent in media consumption, audience and readership time valuation/costing/pricing; and the emergence of new media businesses around individual time management."
schema:description"* a summary of research and an agenda for future research on the topic of time's role in the media industry and markets."
schema:description"With its origins in the third World Media Economics conference, held in 2000, Time and Media Markets is a distinctive and important collection appropriate for scholars and advanced students in media management and economics."
schema:description"* a philosophical look at the concept of time and its application to media markets;"
schema:description"Time and media markets: an introduction / Alan B. Albarran and Angel Arrese -- Media and representations of time / Jacques Durand -- Time as a niche dimension: competition between the Internet and television / Daniel G. McDonald and John W. Dimmick -- Temporal aspects of media distribution / Robert G. Picard and Mikko Grönlund -- The impact of concentration and convergence on managerial efficiencies of time and cost / Dan Shaver and Mary Alice Shaver -- Time management and CNN strategies (1980-2000) / Mercedes Medina -- Online, time is money: Internet growth and the cost of access in the United Kingdom and Europe / David H. Goff -- Advertising and Internet usage: a perspective from time and media planning / Francisco. Javier Pérez-Latre -- Media markets as time markets: the case of Spain / Alfonso Nieto -- Trading time and money for information in the television advertising market: strategies and consequences / Patricia F. Phalen -- Time and media markets: summary and research agenda / Angel Arrese, Alan B. Albarran."
schema:description"Specific topics examined in the volume include:"
schema:description"* the application of niche theory as a framework to examine competition between the Internet and television;"
schema:description"* the exchange of time and money in the television market for advertising; and"
schema:description"* Internet access in the United Kingdom and Europe, examining the cost of time for online access;"
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