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The tipping point : how little things can make a big difference

Auteur : Malcolm Gladwell
Éditeur: Boston : Little, Brown, ©2000.
Édition/format:   Livre imprimé : Anglais : 1st edVoir toutes les éditions et tous les formats
Base de données:WorldCat
Résumé:
New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new  Lire la suite...
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Détails

Type de document: Livre
Tous les auteurs / collaborateurs: Malcolm Gladwell
ISBN: 0316316962 9780316316965 9780316346627 0316346624 0316648523 9780316648523
Numéro OCLC: 42397965
Description: viii, 279 pages ; 21 cm
Contenu: The three rules of epidemics --
The law of the few: connectors, mavens, and salesmen --
The stickiness factor: Sesame Street, Blue's Clues, and the educational virus --
The power of context (part one): Bernie Goetz and the rise and fall of New York City crime --
The power of context (part two): the magic number one hundred and fifty --
Case study: rumors, sneakers, and the power of translation --
Case study: suicide, smoking, and the search for the unsticky cigarette --
Conclusion: focus, test, and believe.
Responsabilité: Malcolm Gladwell.
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Résumé:

The biography of an idea: that many of the problems we face - from teenage delinquency to traffic jams - behave like epidemics and are capable of sudden and dramatic change due to their inherent  Lire la suite...

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