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|Material Type:||Audio book, etc.|
|Document Type:||Sound Recording|
|All Authors / Contributors:||
Featuring a new afterword.
|Credits:||Produced and directed by Dennis Kao.|
|Performer(s):||Read by the author.|
|Description:||8 sound discs (ca. 8.5 hr.) : digital ; 4 3/4 in.|
|Contents:||The three rules of epidemics --
The law of the few: connectors, mavens, and salesmen --
The stickiness factor: Sesame Street, Blue's Clues, and the educational virus --
The power of context (part one): Bernie Goetz and the rise and fall of New York City crime --
The power of context (part two): the magic number one hundred and fifty --
Case study: rumors, sneakers, and the power of translation --
Case study: suicide, smoking, and the search for the unsticky cigarette --
Conclusion: focus, test, and believe.