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The tipping point : [how little things can make a big difference]

Autor Malcolm Gladwell
Vydavatel: New York, NY : Hachette Audio, 2007.
Vydání/formát:   Audiokniha na CD : CD audio : English : UnabridgedZobrazit všechny vydání a formáty
Databáze:WorldCat
Shrnutí:
New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.
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Detaily

Žánr/forma: Audiobooks
Typ materiálu: Audio kniha apod.
Typ dokumentu: Sound Recording
Všichni autoři/tvůrci: Malcolm Gladwell
ISBN: 1600240054 9781600240058
OCLC číslo: 122940449
Poznámky: Compact disc.
Duration: 8:30:00.
Featuring a new afterword.
Titulky: Produced and directed by Dennis Kao.
Účinkující: Read by the author.
Popis: 8 sound discs (ca. 8.5 hr.) : digital ; 4 3/4 in.
Obsahy: The three rules of epidemics --
The law of the few: connectors, mavens, and salesmen --
The stickiness factor: Sesame Street, Blue's Clues, and the educational virus --
The power of context (part one): Bernie Goetz and the rise and fall of New York City crime --
The power of context (part two): the magic number one hundred and fifty --
Case study: rumors, sneakers, and the power of translation --
Case study: suicide, smoking, and the search for the unsticky cigarette --
Conclusion: focus, test, and believe.
Odpovědnost: Malcolm Gladwell.

Anotace:

New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.

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