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The tipping point : [how little things can make a big difference]

著者: Malcolm Gladwell
出版: New York, NY : Hachette Audio, 2007.
エディション/フォーマット:   オーディオブック(CD) : CD audio : English : Unabridgedすべてのエディションとフォーマットを見る
データベース:WorldCat
概要:
New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.
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ジャンル/形式: Audiobooks
資料の種類: オーディオブック(その他)
ドキュメントの種類: 録音
すべての著者/寄与者: Malcolm Gladwell
ISBN: 1600240054 9781600240058
OCLC No.: 122940449
注記: Compact disc.
Duration: 8:30:00.
Featuring a new afterword.
著作権: Produced and directed by Dennis Kao.
パフォーマー Read by the author.
物理形態: 8 sound discs (ca. 8.5 hr.) : digital ; 4 3/4 in.
コンテンツ: The three rules of epidemics --
The law of the few: connectors, mavens, and salesmen --
The stickiness factor: Sesame Street, Blue's Clues, and the educational virus --
The power of context (part one): Bernie Goetz and the rise and fall of New York City crime --
The power of context (part two): the magic number one hundred and fifty --
Case study: rumors, sneakers, and the power of translation --
Case study: suicide, smoking, and the search for the unsticky cigarette --
Conclusion: focus, test, and believe.
責任者: Malcolm Gladwell.

概要:

New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.

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