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The tipping point : [how little things can make a big difference]

저자: Malcolm Gladwell
출판사: New York, NY : Hachette Audio, 2007.
판/형식:   오디오북 씨디 : &Lang.media.cda; : 영어 : Unabridged모든 판과 형식 보기
데이터베이스:WorldCat
요약:
New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.
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장르/형태: Audiobooks
자료 유형: 오디오북, 기타
문서 형식: 녹음
모든 저자 / 참여자: Malcolm Gladwell
ISBN: 1600240054 9781600240058
OCLC 번호: 122940449
메모: Compact disc.
Duration: 8:30:00.
Featuring a new afterword.
크레딧: Produced and directed by Dennis Kao.
공연자 Read by the author.
설명: 8 sound discs (ca. 8.5 hr.) : digital ; 4 3/4 in.
내용: The three rules of epidemics --
The law of the few: connectors, mavens, and salesmen --
The stickiness factor: Sesame Street, Blue's Clues, and the educational virus --
The power of context (part one): Bernie Goetz and the rise and fall of New York City crime --
The power of context (part two): the magic number one hundred and fifty --
Case study: rumors, sneakers, and the power of translation --
Case study: suicide, smoking, and the search for the unsticky cigarette --
Conclusion: focus, test, and believe.
책임: Malcolm Gladwell.

초록:

New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.

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