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The tipping point : [how little things can make a big difference]

Autor: Malcolm Gladwell
Editora: New York, NY : Hachette Audio, 2007.
Edição/Formato   Audiobook em CD : Áudio em CD : Inglês : UnabridgedVer todas as edições e formatos
Base de Dados:WorldCat
Resumo:
New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.
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Detalhes

Gênero/Forma: Audiobooks
Tipo de Material: Audiobook, etc.
Tipo de Documento: Gravação de Som
Todos os Autores / Contribuintes: Malcolm Gladwell
ISBN: 1600240054 9781600240058
Número OCLC: 122940449
Notas: Compact disc.
Duration: 8:30:00.
Featuring a new afterword.
Créditos: Produced and directed by Dennis Kao.
Executor(es): Read by the author.
Descrição: 8 sound discs (ca. 8.5 hr.) : digital ; 4 3/4 in.
Conteúdos: The three rules of epidemics --
The law of the few: connectors, mavens, and salesmen --
The stickiness factor: Sesame Street, Blue's Clues, and the educational virus --
The power of context (part one): Bernie Goetz and the rise and fall of New York City crime --
The power of context (part two): the magic number one hundred and fifty --
Case study: rumors, sneakers, and the power of translation --
Case study: suicide, smoking, and the search for the unsticky cigarette --
Conclusion: focus, test, and believe.
Responsabilidade: Malcolm Gladwell.

Resumo:

New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.

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