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The tipping point : [how little things can make a big difference]

著者: Malcolm Gladwell
出版商: New York, NY : Hachette Audio, ℗2007.
版本/格式:   录在CD上的有声书 : CD音频 : 英语 : Unabridged查看所有的版本和格式
数据库:WorldCat
提要:
New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.
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类型/形式: Audiobooks
材料类型: 有声书,等
文件类型: 音响资料
所有的著者/提供者: Malcolm Gladwell
ISBN: 1600240054 9781600240058
OCLC号码: 122940449
注意: Compact disc.
Duration: 8:30:00.
Featuring a new afterword.
制作人员: Produced and directed by Dennis Kao.
演员: Read by the author.
描述: 8 audio discs (approximately 8.5 hr.) : digital ; 4 3/4 in.
内容: The three rules of epidemics --
The law of the few: connectors, mavens, and salesmen --
The stickiness factor: Sesame Street, Blue's Clues, and the educational virus --
The power of context (part one): Bernie Goetz and the rise and fall of New York City crime --
The power of context (part two): the magic number one hundred and fifty --
Case study: rumors, sneakers, and the power of translation --
Case study: suicide, smoking, and the search for the unsticky cigarette --
Conclusion: focus, test, and believe.
责任: Malcolm Gladwell.

摘要:

New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.

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