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The tipping point : [how little things can make a big difference]

作者: Malcolm Gladwell
出版商: New York, NY : Hachette Audio, 2007.
版本/格式:   錄在CD上的有聲書 : 音頻碟片 : 英語 : Unabridged所有版本和格式的總覽
資料庫:WorldCat
提要:
New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.
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詳細書目

類型/形式: Audiobooks
資料類型: 有聲書,等
文件類型: 錄音
所有的作者/貢獻者: Malcolm Gladwell
ISBN: 1600240054 9781600240058
OCLC系統控制編碼: 122940449
注意: Compact disc.
Duration: 8:30:00.
Featuring a new afterword.
餘額: Produced and directed by Dennis Kao.
表演者: Read by the author.
描述: 8 sound discs (ca. 8.5 hr.) : digital ; 4 3/4 in.
内容: The three rules of epidemics --
The law of the few: connectors, mavens, and salesmen --
The stickiness factor: Sesame Street, Blue's Clues, and the educational virus --
The power of context (part one): Bernie Goetz and the rise and fall of New York City crime --
The power of context (part two): the magic number one hundred and fifty --
Case study: rumors, sneakers, and the power of translation --
Case study: suicide, smoking, and the search for the unsticky cigarette --
Conclusion: focus, test, and believe.
責任: Malcolm Gladwell.

摘要:

New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.

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