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The tipping point : how little things can make a big difference.

Author: Malcolm Gladwell
Publisher: Boston : Little, Brown & Co., ©2000, 2001.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter group behavior.
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Document Type: Book
All Authors / Contributors: Malcolm Gladwell
OCLC Number: 155721841
Description: xii, 301 pages ; 21 cm

Abstract:

An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter group behavior.

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