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The tipping point : how little things can make a big difference

Author: Malcolm Gladwell
Publisher: Boston : Little, Brown & Co. , ©2000, 2001.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:
An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter group behavior.
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Document Type: Book
All Authors / Contributors: Malcolm Gladwell
ISBN: 0316316962,0316346624 9780316316965,0316346624
OCLC Number: 155721841
Description: xii, 301 p. ; 21 cm.

Abstract:

An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter group behavior.

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