passa ai contenuti
The tipping point : how little things can make a big difference
ChiudiAnteprima di questo documento

The tipping point : how little things can make a big difference

Autore: Malcolm Gladwell
Editore: Boston : Little, Brown, ©2000.
Edizione/Formato:  Libro : English : 1st edVedi tutte le edizioni e i formati
Sommario:
"New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new  Per saperne di più…
Voto:

basato su 2 voto(i) 0 con commenti - Diventa il primo.

 

Trova una copia in biblioteca

In fase di recupero… Stiamo ricercando le biblioteche che possiedono questo documento…

Dettagli

Tipo documento: Book
Tutti gli autori / Collaboratori: Malcolm Gladwell
ISBN: 0316316962 9780316316965
Numero OCLC: 42397965
Descrizione: viii, 279 p. ; 21 cm.
Contenuti: The three rules of epidemics --
The law of the few: connectors, mavens, and salesmen --
The stickiness factor: Sesame Street, Blue's Clues, and the educational virus --
The power of context (part one): Bernie Goetz and the rise and fall of New York City crime --
The power of context (part two): the magic number one hundred and fifty --
Case study: rumors, sneakers, and the power of translation --
Case study: suicide, smoking, and the search for the unsticky cigarette --
Conclusion: focus, test, and believe.
Responsabilità: Malcolm Gladwell.
Maggiori informazioni:

Abstract:

"New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point." "Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children's television, direct mail, and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics."--BOOK JACKET.

Commenti

Commenti degli utenti

Etichette

Le etichette di tutti gli utenti (14)

Vedi le etichette più popolari come: lista di etichette | nuvola di etichette

Vedi tutto 14 etichette per questo documento >>

Documenti simili

Soggetti correlati:(15)

Liste di utenti con questo documento (79)

Conferma questa richiesta

Potresti aver già richiesto questo documento. Seleziona OK se si vuole procedere comunque con questa richiesta.

Dati collegati


<http://www.worldcat.org/oclc/42397965>
library:oclcnum"42397965"
library:placeOfPublication
library:placeOfPublication
owl:sameAs<info:oclcnum/42397965>
rdf:typeschema:Book
rdfs:seeAlso
rdfs:seeAlso
schema:about
schema:about
rdf:typeschema:Intangible
schema:name"Effets de contexte (Psychologie)"
schema:about
schema:about
schema:about
schema:about
rdf:typeschema:Intangible
schema:name"Contagion (social psychology)"
schema:about
rdf:typeschema:Intangible
schema:name"Contexte (psychologie)."
schema:about
schema:about
schema:about
schema:about
rdf:typeschema:Intangible
schema:name"Context effects (psychology)"
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:author
schema:bookEdition"1st ed."
schema:copyrightYear"2000"
schema:datePublished"2000"
schema:description"The three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: focus, test, and believe."
schema:inLanguage"en"
schema:name"The tipping point : how little things can make a big difference"
schema:numberOfPages"279"
schema:publisher
schema:reviews
rdf:typeschema:Review
schema:itemReviewed<http://www.worldcat.org/oclc/42397965>
schema:reviewBody""New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point." "Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children's television, direct mail, and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics."--BOOK JACKET."
Chiudi finestra

Per favore entra in WorldCat 

Non hai un account? Puoi facilmente crearne uno gratuito.

Cancella Password dimenticata?