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The tipping point : how little things can make a big difference

ผู้แต่ง: Malcolm Gladwell
สำนักพิมพ์: Boston : Little, Brown, ©2000.
ครั้งที่พิมพ์/รูปแบบ:   พิมพ์หนังสือ : ภาษาอังกฤษ : 1st edดูครั้งที่พิมพ์และรูปแบบ
ฐานข้อมูล:WorldCat
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New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new  อ่านมากขึ้น…
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ผู้แต่งทั้งหมด : ผู้แต่งร่วม Malcolm Gladwell
ISBN: 0316316962 9780316316965 9780316346627 0316346624 0316648523 9780316648523
OCLC Number: 42397965
คำอธิบาย: viii, 279 pages ; 21 cm
สารบัญ: The three rules of epidemics --
The law of the few: connectors, mavens, and salesmen --
The stickiness factor: Sesame Street, Blue's Clues, and the educational virus --
The power of context (part one): Bernie Goetz and the rise and fall of New York City crime --
The power of context (part two): the magic number one hundred and fifty --
Case study: rumors, sneakers, and the power of translation --
Case study: suicide, smoking, and the search for the unsticky cigarette --
Conclusion: focus, test, and believe.
ความรับผิดชอบ: Malcolm Gladwell.
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บทคัดย่อ:

The biography of an idea: that many of the problems we face - from teenage delinquency to traffic jams - behave like epidemics and are capable of sudden and dramatic change due to their inherent  อ่านมากขึ้น…

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