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The tipping point : how little things can make a big difference

Author: Malcolm Gladwell
Publisher: London : Abacus, 2001.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
Explains and analyses the "tipping point", that magic moment when ideas, trends and social behaviours cross a threshold, tip and spread like wildfire. Explains the fascinating social dynamics that cause rapid change.
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Document Type: Book
All Authors / Contributors: Malcolm Gladwell
ISBN: 0349114463 9780349114460 9780349113463 0349113467
OCLC Number: 47190367
Notes: Originally published: London: Little, Brown, 2000.
Description: viii, 279 pages ; 20 cm
Contents: 1. The Three Rules of Epidemics --
2. The Law of the Few: Connectors, Mavens, and Salesmen --
3. The Stickiness Factor: Sesame Street, Blue's Clues, and the Educational Virus --
4. The Power of Context (Part One): Bernie Goetz and the Rise and Fall of New York City Crime --
5. The Power of Context (Part Two): The Magic Number One Hundred and Fifty --
6. Case Study: Rumors, Sneakers, and the Power of Translation --
7. Case Study: Suicide, Smoking, and the Search for the Unsticky Cigarette --
8. Conclusion: Focus, Test, and Believe.
Responsibility: Malcolm Gladwell.

Abstract:

* The biography of an idea - that many of today's problems are as volatile as epidemics and can 'tip' and change radically at any point  Read more...

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Hip and hopeful, THE TIPPING POINT is like the idea it describes: concise, elegant but packed with social power. A book for anyone who cares about how society works and how we can make it better Read more...

 
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