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The tipping point : how little things can make a big difference

Autore: Malcolm Gladwell
Editore: Boston : Little, Brown, 2000
Edizione/Formato:   book_printbook : EnglishVedi tutte le edizioni e i formati
Banca dati:WorldCat
Sommario:
Forfatteren søger at underbygge en teori om, at ideer, holdninger, adfærd og produkter kan sprede sig blandt folk som en smitsom virus
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Tipo documento: Book
Tutti gli autori / Collaboratori: Malcolm Gladwell
ISBN: 0316316962 9780316316965
Numero OCLC: 473244738
Descrizione: viii, 279 sider
Contenuti: Indhold: The three rules of epidemics ; The law of the few: Connectors, mavens, and salesmen ; The stickiness factor: Sesame Street, Blue's Clues, and the educational virus ; The power of context (Bernie Goetz and the rise and fall of New York City crime ; The magic number one hundred and fifty) ; Case study (Rumors, sneakers, and the power of translation ; Suicide, smoking, and the search for the unsticky cigarette) ; Conclusion
Responsabilità: Malcolm Gladwell

Abstract:

Forfatteren søger at underbygge en teori om, at ideer, holdninger, adfærd og produkter kan sprede sig blandt folk som en smitsom virus

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