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The tipping point : how little things can make a big difference

著者: Malcolm Gladwell
出版社: Boston : Little, Brown, 2000
エディション/フォーマット:   紙書籍 : Englishすべてのエディションとフォーマットを見る
概要:
Forfatteren søger at underbygge en teori om, at ideer, holdninger, adfærd og produkter kan sprede sig blandt folk som en smitsom virus
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ドキュメントの種類 書籍
すべての著者/寄与者: Malcolm Gladwell
ISBN: 0316316962 9780316316965
OCLC No.: 473244738
物理形態: viii, 279 sider
コンテンツ: Indhold: The three rules of epidemics ; The law of the few: Connectors, mavens, and salesmen ; The stickiness factor: Sesame Street, Blue's Clues, and the educational virus ; The power of context (Bernie Goetz and the rise and fall of New York City crime ; The magic number one hundred and fifty) ; Case study (Rumors, sneakers, and the power of translation ; Suicide, smoking, and the search for the unsticky cigarette) ; Conclusion
責任者: Malcolm Gladwell

概要:

Forfatteren søger at underbygge en teori om, at ideer, holdninger, adfærd og produkter kan sprede sig blandt folk som en smitsom virus

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