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The tipping point : how little things can make a big difference

作者: Malcolm Gladwell
出版商: Boston : Little, Brown, 2000
版本/格式:   圖書 : 英語所有版本和格式的總覽
資料庫:WorldCat
提要:
Forfatteren søger at underbygge en teori om, at ideer, holdninger, adfærd og produkter kan sprede sig blandt folk som en smitsom virus
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文件類型: 圖書
所有的作者/貢獻者: Malcolm Gladwell
ISBN: 0316316962 9780316316965
OCLC系統控制編碼: 473244738
描述: viii, 279 sider
内容: Indhold: The three rules of epidemics ; The law of the few: Connectors, mavens, and salesmen ; The stickiness factor: Sesame Street, Blue's Clues, and the educational virus ; The power of context (Bernie Goetz and the rise and fall of New York City crime ; The magic number one hundred and fifty) ; Case study (Rumors, sneakers, and the power of translation ; Suicide, smoking, and the search for the unsticky cigarette) ; Conclusion
責任: Malcolm Gladwell

摘要:

Forfatteren søger at underbygge en teori om, at ideer, holdninger, adfærd og produkter kan sprede sig blandt folk som en smitsom virus

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