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The tipping point : how little things can make a big difference

Author: Malcolm Gladwell
Publisher: London : Abacus, 2001
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

The book that changed the way we think: The book that launched Malcolm Gladwell and gave us the phrase 'tipping point'.

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Document Type: Book
All Authors / Contributors: Malcolm Gladwell
ISBN: 9780349113463 0349113467
OCLC Number: 474488358
Notes: Originalår: 2000
Description: viii, 279 s
Contents: Indhold: The three rules of epidemics ; The law of the few: connectors, mavens, and salesmen ; The stickiness factor: Sesame Street, Blue's Clues, and the educational virus ; The power of context (Bernie Goetz and the rise and fall of New York City crime ; The magic number one hundred and fifty) ; Case study (Rumors, sneakers, and the power of translation ; Suicide, smoking, and the search for the unsticky cigarette) ; Conclusion
Responsibility: Malcolm Gladwell

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Gladwell argues that many contemporary problems - from crime to teenage delinquency and traffic jams - behave like epidemics that are capable of sudden and dramatic changes in direction. Yet the Read more...

 
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