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The tipping point : how little things can make a big difference

Author: Malcolm Gladwell
Publisher: Boston : Back Bay Books, 2002
Edition/Format:   Book : English : 1. Back Bay pbk. edView all editions and formats
Database:WorldCat
Summary:
New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new  Read more...
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Document Type: Book
All Authors / Contributors: Malcolm Gladwell
ISBN: 0316346624 9780316346627
OCLC Number: 475575458
Notes: Originally published: Boston : Little, Brown, c2000
Description: xii, 301 s. : ill. ; 21 cm.
Responsibility: Malcolm Gladwell ; [with a new afterword by the author]

Abstract:

This celebrated bestseller, now in paperback, is a book that is changing the way Americans think about selling products and disseminating ideas. The new Afterword by the author describes how readers  Read more...

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