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The tipping point : how little things can make a big difference

Author: Malcolm Gladwell
Publisher: Boston : Little, Brown, ©2002.
Edition/Format:   Book : English : 1st Back Bay pbk. edView all editions and formats
Database:WorldCat
Summary:
Explains why major changes in society often happen suddenly and unexpectedly and describes the personality types who are natural originators of new ideas and trends.
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Document Type: Book
All Authors / Contributors: Malcolm Gladwell
ISBN: 0316346624 9780316346627
OCLC Number: 48671363
Description: xii, 301 p. ; 21 cm.
Contents: The three rules of epidemics --
The law of the few: connectors, mavens, and salesmen --
The stickiness factor: Sesame Street, Blue's Clues, and the educational virus --
The power of context (part one): Bernie Goetz and the rise and fall of New York City crime --
The power of context (part two): the magic number one hundred and fifty --
Case study: rumors, sneakers, and the power of translation --
Case study: suicide, smoking, and the search for the unsticky cigarette --
Conclusion: focus, test, and believe.
Responsibility: Malcolm Gladwell.

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This celebrated bestseller, now in paperback, is a book that is changing the way Americans think about selling products and disseminating ideas. The new Afterword by the author describes how readers  Read more...

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