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The tipping point : how little things can make a big difference

Author: Malcolm Gladwell
Publisher: Rockland, MA : Wheeler Pub., 2003, ©2002.
Series: Wheeler large print compass series.
Edition/Format:   Large print book : EnglishView all editions and formats
Database:WorldCat
Summary:
New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new  Read more...
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Details

Document Type: Book
All Authors / Contributors: Malcolm Gladwell
ISBN: 1587243938 9781587243936
OCLC Number: 51060278
Notes: Originally published: Boston : Little, Brown, 2000.
Description: 365 pages (large print) ; 24 cm.
Series Title: Wheeler large print compass series.
Responsibility: Malcolm Gladwell.

Abstract:

New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.

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