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The tipping point : how little things can make a big difference

Author: Malcolm Gladwell
Publisher: Boston : Back Bay Books, 2002.
Edition/Format:   Print book : English : 1st Back Bay pbk. edView all editions and formats
Database:WorldCat
Summary:
Ideas, products, messages and behaviors "spread just like viruses do." Behavior can ripple outward until a critical mass or "tipping point" is reached, changing the world. Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes.
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Document Type: Book
All Authors / Contributors: Malcolm Gladwell
ISBN: 0316346624 9780316346627
OCLC Number: 55586972
Notes: Originally published: Boston : Little, Brown, ©2000.
Description: xii, 301 pages : illustrations ; 21 cm
Contents: The three rules of epidemics --
The law of the few: connectors, mavens, and salesmen --
The stickiness factor: Sesame Street, Blue's Clues, and the educational virus --
The power of context (part one): Bernie Goetz and the rise and fall of New York City crime --
The power of context (part two): the magic number one hundred and fifty --
Case study: rumors, sneakers, and the power of translation --
Case study: suicide, smoking, and the search for the unsticky cigarette --
Conclusion: Focus, test, and believe --
Afterword: Tipping point lessons from the real world.
Responsibility: Malcolm Gladwell ; [with a new afterword by the author].

Abstract:

This celebrated bestseller, now in paperback, is a book that is changing the way Americans think about selling products and disseminating ideas. The new Afterword by the author describes how readers  Read more...

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