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The tipping point : how little things can make a big difference

Autor: Malcolm Gladwell
Editorial: Boston : Back Bay Books, 2002.
Edición/Formato:   Print book : Inglés (eng) : 1st Back Bay pbk. edVer todas las ediciones y todos los formatos
Base de datos:WorldCat
Resumen:
Ideas, products, messages and behaviors "spread just like viruses do." Behavior can ripple outward until a critical mass or "tipping point" is reached, changing the world. Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes.
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Detalles

Tipo de documento: Libro/Texto
Todos autores / colaboradores: Malcolm Gladwell
ISBN: 0316346624 9780316346627
Número OCLC: 55586972
Notas: Originally published: Boston : Little, Brown, ©2000.
Descripción: xii, 301 pages : illustrations ; 21 cm
Contenido: The three rules of epidemics --
The law of the few: connectors, mavens, and salesmen --
The stickiness factor: Sesame Street, Blue's Clues, and the educational virus --
The power of context (part one): Bernie Goetz and the rise and fall of New York City crime --
The power of context (part two): the magic number one hundred and fifty --
Case study: rumors, sneakers, and the power of translation --
Case study: suicide, smoking, and the search for the unsticky cigarette --
Conclusion: Focus, test, and believe --
Afterword: Tipping point lessons from the real world.
Responsabilidad: Malcolm Gladwell ; [with a new afterword by the author].

Resumen:

This celebrated bestseller, now in paperback, is a book that is changing the way Americans think about selling products and disseminating ideas. The new Afterword by the author describes how readers  Leer más

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